IYKYK. It’s true though… IF YOU KNOW YOU KNOW!

So say hello to "IYKYK", the fresh, juicy lip color that’s about to become your new go-to. Think of it as the perfect pale grapefruit pink—just the right amount of zest to brighten your face and keep things interesting. Not too bold, not too subtle, It’s the playful pop of color your lips have been waiting for.

IYKYK is a soft, pale coral with a hint of citrusy pink—like the color of freshly sliced grapefruit on a sunlit morning. It’s that perfect lip twist, giving you a warm, summery vibe that’s as refreshing as a cool drink on a hot day.

FULL OF PERSONALITY - its best friend liner is “Spicy Punkin”

The pale coral undertones bring warmth and light to your face, giving your lips a soft, zesty glow that flatters every skin tone.